Decision Maker: Cabinet Member for Strategic Leadership, Culture, Tourism and Climate Change
Decision status: For Determination
Is Key decision?: No
Is subject to call in?: Yes
To seek approval to sustain core funding
contribution to Visit Peak District and Derbyshire (VPDD)
Destination Management Organisation (DMO) for the financial years
2023-26 and agree the revised Service Level Agreement (SLA) with
VPDD to deliver the required support and outputs to the
The Cabinet Member approved the Council’s contribution of £100,000 per year over the period 2023-24 and in principle for the following period 2025-26, subject to successful performance against the SLA, to support Visit Peak District and Derbyshire which can be funded from the Economy and Regeneration revenue budget. And delegated to the Executive Director - Place to finalise and approved the Service Level Agreement covering the period up to March 2026.
The Visitor Economy is a significant sector within Derbyshire and there is an existing successful relationship with VPDD.
The Council has already expressed its support for VPDD and intention to financially support VPDD for the next three years as part of the LVEP application.
Option 1: Do Nothing and not financially support VPDD. This option has been considered and rejected as the Visitor Economy is a significant sector within Derbyshire and VPDD as the dedicated DMO is a key partner. In addition, the LVEP application advised that financial support would be forthcoming from the County Council. Do Nothing approach is therefore not considered appropriate or viable.
Option 2: Do something different. This has been considered based on a lower funding offer, however, due to the changing funding landscape this would result in a reduction in service delivered such as reduced business support for the visitor economy or reduced marketing activity for the visitor economy.
Publication date: 15/05/2023
Date of decision: 15/05/2023
Effective from: 23/05/2023