Decision details

Healthy Workplaces Derbyshire Marketing Project

Reference: D448

Decision Maker: Cabinet Member for Health and Communities

Decision status: Recommendations Approved

Is Key decision?: No

Is subject to call in?: Yes

Purpose:

This report seeks approval from the Cabinet Member for Health and Communities to:

i. Agree to commission an external provider to be awarded up to £100,000 to deliver a marketing strategy and plans which will be evaluated and updated over a 2 year period to increase brand awareness and generate enquires and sales.
ii. Approve the procurement for the marketing project under protocol 5 with delegated approval of the recommended supplier to the Director of Public Health.

Decision:

That the Cabinet Member:

 

a)   Approves the procurement of an external provider to deliver a marketing strategy and plans to be evaluated and updated over a two year period at a cost of up to £100,000. 

         

b)   Delegates authority to award the contract to the Director of Public Health.

Reasons for the decision:

To establish the Healthy Workplaces Derbyshire programme as a commercial offer and support the Enterprising Council approach.

Alternative options considered:

One option could be not to carry out the marketing project at all. This would result however in Healthy Workplaces Derbyshire commercial offer not being effectively promoted or publicised to small and medium-sized enterprises (SME) within Derbyshire. This would limit the commercial potential for Healthy Workplaces Derbyshire to recover the costs of those elements that incur a cost to Public Health and would limit the ability of the service to contribute to wider improvements in population health through supporting workplaces to improve the health and wellbeing of their employees.

 

Another option may be to undertake the marketing project in house and not to commission a provider to deliver it. This would not be possible however as there is currently no in-house business to business marketing expertise.  External organisations have better knowledge and ability to deliver a high-quality project which meets the needs of the Healthy Workplaces Derbyshire team.

Publication date: 24/05/2022

Date of decision: 24/05/2022

Effective from: 01/06/2022

Accompanying Documents:

  • Healthy Workplaces Derbyshire Marketing Project